ProfilUsahawanPilihan  | Encik Norman bin Abdul Halim Managing Director KRU Production Address: Wisma KRU 26 & 27, Jalan Jelatek Dua, Jelatek Business Centre, Off Jalan Jelatek, 54200, Kuala Lumpur. Tel: 03-4252 8566 Email: norman.halim@krustudios.com Website: http://www.krustudios.com/ |
KRU Studios (KRU) is one of the leading media and entertainment companies in Malaysia. Founded in 1992, KRU has since diversified, and now provides a comprehensive range of services related to the media and entertainment industri, specializing in both production and distribution capabilities. The company is known for it's superior photo-real visual effects and digital audio and video production, which is attributed to it's highly trained personnel, cutting edge technology and state of the art equipment.
KRU houses a number of popular recording artistes and holds the rights to a huge catalogue of valuable intellectual property in the form of motion pictures, television programmes, music, publishing and live events.
As an influential and trend setting organisation with offices and/or representatives in Malaysia, Hong Kong, Indonesia, Singapore, United Kingdom and the United States, KRU is well position to deliver its world class services in areas related to the production of motion pictures, television programs, music and other entertainment content.
KRU Studios’ new 15-acre world class production and state-of the art post production facilities, which also includes back lots, is targeted to be operational in Q2 2010.
HISTORY
- KRU was founded by three brothers, namely Norman, Yusry and Edry, who began playing music at a very young age.
- Coming from a close-knit family, the young brothers cultivated their talent at an early age and learnt to work together to produce their music. Living in London during their pre-teen and teenage years, exposed them to a wide variety of music, different to the Malay music market, which at that time was saturated with melancholic and rock ballads. They soon began to learn music production and made their own compilation of cover versions.
- As avid supporters of the Selangor football team, they wrote a rap song titled ‘Viva Selangor’, which caught the team’s attention. Soon after, in 1991, they produced ‘Merah Kuning’, which was played at the stadium whenever the team played.
- Subsequently, they began penning more original songs, from ‘Hanya Kau’, ‘Perception of Love’ to ‘Generasiku’, a demo of which was placed in the hands of Calvin Wong of EMI Malaysia. Calvin instantly liked what he heard. They were subsequently signed up and KRU was officially born on May 19, 1992, following which it became a household name in the local music industry
- In the period from 1997-2003, the Company pursued a diversification strategy and embarked into the areas of advertising, communications, event management, television programme and motion picture production.
- In 2004, the company further expanded its reach into the digital media and entertainment, a platform to reach its customers via three main channels namely physical retail outlets, and digitally via its online mall and mobile downloads.
- On April 13, 2005, KRU Capital Sdn. Bhd. was established as a platform to further expand the strategy of becoming a truly digital media and entertainment platform with the intention of attaining the MSC status and becoming a public listed company.
- Since 2005, the Company has expanded its horizons outside of Malaysia:-
• KRU Hong Kong Limited (July 17, 2007)
• PT KRU Indonesia (September 28, 2007)
• KRU Europe Limited (April 7, 2008)
• KRU Studios LLC (September 22, 2008)
